Why I started Aurora Bracelets and Charms!

Hi! I am Zara, the creator Aurora By Zara. I am in middle school and love coming home every day to work on our business. Aurora means "the dawn" - the start of a new day a new beginning and that's what it is for me. The start of a personal passion to find a way to raise money to help other kids. 

I started with charms and bracelets because I find that charms and bracelets are a great way to remind of things we love and passion about. My goal is that once we cover the cost of making the site and products all our profits will go to helping kids with education. This is what I love about Aurora By Zara, it's a business that exists to help other kids - and you all can help. I make these bracelets myself with the help of may family and source these charms from various vendors and even make some charms myself. We put love into every bracelet and customize it for you, because we love you!


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